Posted by Joy Dennis. on 25 March, 2022 under Naija News
Behind every talented musician is a relentless manager.
An artist manager is a professional representative and advisor for a musician or band.
They help artists build careers and get their music in conversations that advance their careers be it with music execs or producers or show organizers and promoters.
Who Is Wizkidâ€™s Manager?
Globally, Wizkid has owned his Starboy moniker with exclusive jerseys with the name printed on selling out just as well as pirated copies.
However, behind the Starboy we know are two managers who have proved instrumental in getting him to the heights he operates on.
Wizkidâ€™s two managers are Sunday Are and Jada Pollock who also doubles as the mother to his third child, Zion.
For Wizkid and Sunday Are, their artist and manager story had begun sometime in 2014 while the Wizkid was a constant at the Moâ€™Hits villa and Sunday Are, manager to the Moâ€™Hits crew.
Sometime in 2015, the musician announced their pairing up on Twitter, after he had expressed his wish for Sunday Are to serve in the capacity of his manager.
With a managerial portfolio on Nigerian stars like Lagbaja and Dâ€™Banj, Sunday Are has since then lent his expertise and influence to help expand Wizkidâ€™s music all over the African continent.
In short, Sunday Are is largely responsible for Wizkidâ€™s domination of Africa. He’s been responsible for connecting dots and links that saw the superstar move across the continent with consistency and cohesion, sold-out show after show.
The veteran managerâ€™s hands were also evident on the documentation level which was perfectly captured in the documentary-style video of â€œSweet Loveâ€